Digital signage is more important than ever. Any businesses, with a bricks and mortar presence, can benefit from Digital signage. Digital signage is a powerful tool for communication, grabbing attention, educating and even getting new sales from customers.

So many businesses underestimate the benefits that digital signage can bring. This article will take you through a host of reasons why your business should be adding digital signage in 2021. One way to think about digital signage is as an intersection between the physical and digital worlds, making your brick-and-mortar location an extension of the digital experience. Your physical space can improve upon your digital footprint by adding the convenience and tactile experience of a physical store.

You are limited only by your imagination. There are endless possibilities for how digital signage can be applied to your space. The team at CommBox strongly recommends that you reach out to a CommBox authorised resellers who can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Remember digital signage is perfect in a school environment or in locations where you need to educate and inform your team.

Here is a quick list of some of the ways that signage can be used:

  • Inform consumers of new releases

  • Communicate promotions to drive sales

  • Provide product information

  • Emergency broadcast and evacuation notifications

  • Communicate timetables or be a digital noticeboard

  • Entertain through videos and interactive games

  • Turn into a touch kiosk

  • Wayfinding

  • Provide information about COVID-19 procedures and check ins

  • Display menus or food specials

Let’s now take a more detailed look
at the benefits your organisation could obtain from using digital signage.